In a useful reminder that pizzeria operators shouldn’t forget about their gluten-sensitive customers, Jet’s Pizza says it has a new and improved gluten-free crust that will become available at the end of July.
Jet’s has offered a gluten-free crust since 2016. But recent test-tasting convinced the Detroit-style pizza chain to make some changes to its gluten-free dough formula. Specifically, the company has reduced the amount of potato starch and added leavening for a lighter, airier crust, while eliminating cultured brown rice, a common allergen.
Additionally, the new larger gluten-free pizza will measure at nine ounces instead of six, the company said.
Related: Adding delicious gluten-free Italian dishes to your pizzeria’s menu
“We realize there are a lot of customers who have different allergies, and we want to do what we can to make sure everyone can enjoy our pizza and still receive a high-quality product,” said John Jetts, CEO and president of Jet’s America, in a statement.
According to past estimates, about 1% of Americans have celiac disease, an autoimmune condition triggered by gluten, a common ingredient in standard pizza dough. But research organization Beyond Celiac says that number might be off—the disease, which causes damage to the small intestine, might be more prevalent.
Jet’s Pizza said it has also made online ordering easier for gluten-free, vegan and vegetarian customers. They can now access those specific menus by going to jetspizza.com/menu, then clicking Special Menus, where a drop-down list of options will appear.
