Golden Boy Pizza

Iconic SF Pizzeria Set To Expand

Famous for its ‘Sanfrancilian’-style rectangle pies, the North Beach original will open a new location across town.

Known as a true pioneer on the San Francisco pizza scene, Golden Boy Pizza confirmed Tuesday that it will be opening a second location in the city. It will be the restaurant’s third location overall.

Golden Boy first opened in the North Beach neighborhood of San Francisco in 1978, slinging signature rectangle pizza by the sheet. The shop refers to its pies as “Sanfrancilian,” or a California spin on a traditional Sicilian pizza. It’s fair to say the pizzeria started a movement in the Bay—these days, Tony’s Pizza Napoletana, the original Tony’s Slice House and Flour + Water Pizzeria are located a stone’s throw from the iconic shop.

Golden Boy also runs a location in San Mateo, just south of San Francisco International Airport (SFO).

Related: San Francisco Locals Name Their Top 20 Favorite Pizzerias

A signature Golden Boy pizza sits in a box with the backdrop of a San Francisco Giants game. The person eating the pizza and taking the photo are attending a live baseball game.

Eater SF first reported the news that Golden Boy was going to open the new location at 1447 Taraval St., which is about as far away from Golden Boy’s original location as one could get while still being in San Francisco. The news was later confirmed by the San Francisco Chronicle.

Golden Boy is famous for its simple menu. Pizza can be ordered by the pan or the slice. Slices go for $4.50—a relative steal in the high-cost-of-living area—and just six items appear on the menu. Those six pizza options include cheese, pepperoni, sausage, combo, pesto and vegetable or the signature clam and garlic pie.

Golden Boy owner Peter Sidoni said he is aiming to have the new location open by mid-March.