Friendly(R)’s Takes Pizza to a Cool New Place

WILBRAHAM, MA, Apr 23, 2012 (MARKETWIRE via COMTEX) — What’s round, with a delicious chewy crust and covered with rich toppings and great-tasting layers of flavor? If you guessed a pizza, you’re right. But if you’re thinking tomato sauce and cheese, think again. Friendly’s introduces their newest dessert treat — Ice Cream Pizza — just in time for summer parties and warm weather meals, reports MarketWatch. Friendly’s Ice Cream Pizza starts with a deliciously chewy brownie crust topped with Friendly’s premium vanilla ice cream, then it’s loaded up with fudge, chocolate chips and colorful sprinkles.

“We think that our new Ice Cream Pizza is an innovative and fun take on two family favorites — pizza and ice cream sundaes,” said Bob Squires, senior director and general manager of retail sales and marketing for Friendly’s. “It’s the right size for a family dessert but it has a ‘wow factor’ that makes it a perfect party choice too. We think kids and adults both will love this unique new dessert option.”