Few pizzerias are as highly regarded as Frank Pepe Pizzeria Napoletana in New Haven, Connecticut, just as few colleges are as reputable as Yale University, just down the road from Pepe’s.

Now the two New Haven institutions have announced a partnership. Yale University Athletics, specifically, will feature Pepe’s marketing and promotional materials on game days at Yale’s athletic facilities. A press release stated, “Pepe’s will also contribute to the vibrant spirit and excitement of Yale Athletics through joint programming and community initiatives.”

“We are thrilled with this collaboration of two iconic institutions with long-standing community legacies in New Haven,” said Kevin Printz, CEO of Frank Pepe Development Co. “We have loved serving Yale students, faculty and alumni for the past 98 years and look forward to extending this bond further as we celebrate this deep-rooted connection.”

Related: How Frank Pepe’s makes headlines every summer with one unique pie

Founded in New Haven by Frank Pepe in 1925, the pizzeria will soon celebrate its 100th anniversary. During its impressive run, the family-owned and operated restaurant has often been included on lists of the best pizza restaurants in America. The pizzeria is often credited with creating the apizza style now synonymous with the city and region.

Frank Pepe Pizzeria Napoletana has seven locations in Connecticut, with an additional location in Delray Beach, Florida. The brand is a member of PMQ’s Pizza Hall of Fame.