More than 11 million unique users visit site in Nov. ‘07
KNOXVILLE, Tenn.–(BUSINESS WIRE)–FoodNetwork.com continues to break traffic records and outpace the competition. According to Nielsen Online, the site attracted more visitors than ever before achieved by any food site with 11.4 million unique users for the month of Nov. 2007. (http://www.foodnetwork.com)
The recently released Nielsen Online numbers show that Scripps Networks sites FoodNetwork.com and Recipezaar.com had a combined reach of 24.5 percent of the food & cooking category — 1 in every 4 online users looking for food-related information came to one of the Scripps Networks sites.
“We had a lot to be thankful for in November,” said Jody Jones, senior vice president of Scripps Networks Interactive. “FoodNetwork.com continues to hold the No. 1 spot in the food & cooking category by a wide margin, not just with record breaking user numbers but also with more than a quarter billion page views for the month.”
“We also saw great growth at Recipezaar,” continued Jones. “Recipezaar grew its audience an incredible 64 percent over last year, to 4.4 million users. The combination of trained expertise offered by FoodNetwork.com and user-generated information at Recipezaar.com continues to delight our audience.”
Scripps Networks Interactive
The award-winning Web sites created and supported by Scripps Networks Interactive are category leaders in the food, home and living space online. The Scripps Networks Interactive properties — Web sites HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com and HGTVPro.com — are not only extensions of Scripps Networks leading lifestyle brands, providing users programming information and additional instructional content, but also exciting destinations for original content, engaging video and powerful interactive tools.