Food&HotelVietnam2007 sees good wine harvest

Food&HotelVietnam2007 sees good wine harvest

Singapore, 24 August 2007 – Food&HotelVietnam2007 (FHV2007), the fourth International Food & Drinks, Hotel, Restaurant, Bakery & Foodservice Equipment, Supplies & Services Exhibition and Conference, has recorded an impressive growth of nearly 40 percent in the number of wine exhibitors enlisting in its show.

Wine consumption in Vietnam is on the rise, spurred by the country’s liberalisation of foreign trade and economy, growth in travel and tourism, and increasing awareness and sophistication for quality wines. Research conducted by Accenture for the World Travel & Tourism Council predicts that the travel and tourism industry will form about 11 percent of Vietnam’s economy in 2007[1]. Vietnam has become a choice destination for many foreign companies and is observed as full of potential for local wine companies to further expand their businesses, and international wine companies to penetrate into the local wine market.

FHV2007 sees Thailand exhibiting for the first time through the Siam Winery Trading Plus Co. Ltd. The exhibition will feature international renowned brands like the Langguth/Blue Nun from Germany, Muhak Co, Ltd from Korea, Tan Uc Viet Co, Ltd from Vietnam, as well as strong representation from the French Pavilion Sopexa. Local visitors can leverage on the exhibition to meet new and existing wine suppliers to establish new distribution channels, forge strategic partnerships with industry peers, as well as capitalise on promising trade opportunities with the overseas visitors.

“Vietnam is witnessing a higher domestic demand, a result of a burgeoning expatiate community as well as growing understanding and appreciation of the wine culture by the local Vietnamese. We hope, with a larger wine display at the show this year, FHV2007 will be able to help hoteliers, restaurateurs and retailers meet the market’s growing need for higher quality and greater range of wines and spirits,” said Ms. Ting Siew Mui, Singapore Exhibition Services’s Project Director (Lifestyle Events) for FHV.

FHV2007 is jointly organised by Singapore Exhibition Services Pte Ltd (SES) and VCCI Exhibition Service (Vietchamexpo), and is endorsed by the Ministry of Industry and Trade, the Vietnam National Administration of Tourism (VNAT) and the Vietnam Chamber of Commerce and Industry (VCCI). Please visit for more information on the exhibition.

Facts at a glance:

Show:                     Food&HotelVietnam2007 (FHV2007)

The 4th International Food & Drinks, Hotel, Restaurant, Bakery & Foodservice Equipment, Supplies & Services Exhibition and Conference


Vietnam Culinary Challenge

Food Safety Seminar

Date:                       30 October – 1 November 2007 (Tuesday – Thursday)


Time:                      0900hrs – 1700hrs


Venue:                    Hall 1 – 3, Ho Chi Minh International Exhibition & Convention Centre (HIECC)


Admission:            Restricted to business and trade professionals only


FHV2006 featured over 180 exhibiting companies from 20 countries and eight country/regional group pavilions and attracted 7,240 international trade buyers over three days.

About the Organisers

A pioneer of the fast growing and vibrant exhibition industry, Singapore Exhibition Services (SES) is Asia’s top organiser of trade events with a diverse portfolio of exhibitions and conferences in sectors such as Communications, Engineering, Machinery and Lifestyle. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance (formerly known as The Montgomery Network), a global network with 34 offices worldwide. For more information, please visit

VCCI Exhibition Service Co., Ltd – Vietchamexpo is one of Vietnam’s leading organiser of trade shows and promotional activities, with an outstanding reputation in marketing services. Vietchamexpo, as the unit organisation of VCCI which provides comprehensive marketing services, will act as an important link between buyers and sellers in their venture for new markets and opportunities. For more information, please visit