According to a news report from fastcasual.com, “Fred Kent was at first reluctant to advertise at the 2006 Mid-Atlantic Food, Beverage & Lodging Expo.”
 
“The CEO of Westminster, Md.-based Chilldisc, Kent was preparing to launch his product and had no experience as a show exhibitor. He asked himself, ‘Will people come? Will people buy?’ His answer to both? ‘Yes,’ said the story. “Chilldisc “broke loose” at the expo, Kent said. “I think our booth was the most-visited booth at the show,” he said. “I had six people there, and we were busy almost the entire time.” Kent left the show with more than 75 leads for the “unique cold spot” designed to keep bar-top beverages cool. The stainless-steel discs — 4 inches in diameter and a frosty 25 degrees — defrost automatically and never freeze up. Each one has a fiber-optic light ring with eight available colors and may be engraved with a company’s name or logo.”

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