Domino’s Pizza upgrades its online ordering system

According to a news report from www.computerworld.com.au, “It comes as no surprise to learn that 65 per cent of frequent pizza consumers use broadband more than three times a week. It is this kind of market research that helped Domino’s Pizza CIO, Barry Wiech, shape innovative technology solutions to increase revenue.”

“As part of a $150,000 upgrade of Domino’s online ordering system, Wiech said the company undertook 10 months of research and development,” said the story. “He said this ensured the project hit the mark with a high number of existing and new customers. And it was this process that facilitated the discovery that eating pizza and using broadband go hand-in-hand. Wiech said the major advantage of the Internet ordering system is that orders bypass the front counter and go straight to the pizza making line. He said this makes ordering and the payment process much faster. In fact, pizza lovers can go online and use the ‘anticipation clock’ to get real-time updates of their pizza order.”

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