DOLE Raises the Bar on Beverage Competitions

Winners Will Earn $5000 Cash Prizes for Best Alcohol And Alcohol-Free Drinks in Fruitful Challenge

Westlake Village CA (March 2008)—Bartender, bar chef, barista, F&B staff or operator, this spring Dole offers an outstanding opportunity to swap cash for liquid creativity. Beginning April 1, 2008, Dole challenges beverage professionals and enthusiasts in every foodservice segment to muddle, infuse, puree, blend, shake and mix DOLE Fresh Frozen Fruits and/or DOLE Pineapple Juice into dazzling Signature Cocktails, Blender Drinks or Dessert Drinks in the first DOLE Raises the Bar Beverage Competition. Contestants will vie for a Grand Prize of $5000 and a Vita-Mix blender in two drink categories: alcohol and alcohol-free.

Entries may be submitted between April 1-June 15, 2008. Competitors must use at least one DOLE Frozen Fruit and/or DOLE Pineapple Juice in each beverage formula.

A panel of professional judges will evaluate all entries according to published competition rules and criteria. Prize winners will be announced on or around July 15, 2008. To view the DOLE Raises the Bar contest rules and prize levels, and to download an entry form, visit www.dolefoodservice.com/beveragecontest.

About Dole Food Company, Inc.

Dole Food Company, Inc., with 2006 revenues of $6.2 billion, is the world’s largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. DOLE is a registered trademark of Dole Food Company, Inc.