Dole Introduces Refreshed and Expanded Food Industry Site

Westlake Village, CA (May 2007)—Trust Dole to deliver a “go to” business-to-business site for all your packaged, frozen and fresh fruit needs.
• Find Channel Specific Links at doleb2b.com
            Click to visit Foodservice, Vending, Convenience Store, Healthcare and             Industrial pages. Return to doleb2b.com by clicking on the trademark             DOLE® logo.
• Select Recipe Styles From Enhanced Foodservice Recipe Database
            Foodservice and Health Care users can search recipes by menu part and     eight different nutrition criteria, including low calorie, low fat, low             cholesterol and rich in fiber. Color photos facilitate prep and service.
• Answer Every Purchasing Question on Comprehensive Product Pages
            Read the description and download product specs and availability for        every Dole Foodservice sku. Click on the nutrition label icon to display            each product’s NLEA values. Nutrition benefits buttons highlight notable             nutrients and qualities (rich in Vitamin C, naturally fat free, etc.).
 Committed to keeping customers ahead of the business curve, Dole provides timely, relevant product and easily accessible information through its refreshed food industry pages. To conduct your own virtual tour, simply type www.doleb2b.comTo speak directly to a Dole sales representative, call 1-800-723-9868. into your Internet browser.
 
About Dole Food Company, Inc.
Dole Food Company, Inc., with 2006 revenues of $6.2 billion, is the world’s largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research.
 
DOLE is a registered trademark of Dole Food Company, Inc.