(Press Release) KANSAS CITY, MO, July 23, 2012– A Crummy Weather Voucher good for 20% off dinner today through Thursday is expected to heat up business for SPIN! Neapolitan Pizza’s five Greater Kansas City locations, despite the sizzling temperatures outside.
“We see people dragging into our restaurants in this heat and we think that they need a little pick-me-up,” says SPIN! Neapolitan Pizza co-owner Gail Lozoff. “We think that this extreme heat qualifies as crummy weather every bit as much as a blizzard in the winter. We’re hoping that the discount will raise spirits and make people happy.”
This is the first time that SPIN! has offered Crummy Weather Vouchers during a heat wave. During record-setting blizzards two years ago, SPIN! disseminated Crummy Weather Vouchers to customers, who braved snowstorms to patronize the award-winning restaurant. With temperatures expected to be well over 100 degrees this week, Lozoff said that it seemed like a great idea to reward customers for venturing out in the hot weather.
The Crummy Weather Vouchers have been posted on SPIN!’s Facebook page, tweeted, and emailed to more than 32,000 patrons who have signed up to be members of the restaurant’s SPIN! Club rewards program. The vouchers offer a 20 percent discount on food from 5 p.m. to closing. Recipients are encouraged to pass the coupons on to their family, friends, and co-workers.
Lozoff said that SPIN! also is cancelling its Monday, Wednesday, and Thursday evening bike rides because weather forecasts predict extremely high temperatures. Lozoff said she hopes the Crummy Weather Vouchers will cheer up the hundreds of cyclists who take part weekly in SPIN! Pizza Bike Rides and enjoy a 10 percent discount on food after the rides. The free, organized rides — open to all ages and skill levels — are sponsored by SPIN! Neapolitan Pizza, which hires experienced bicyclists to lead them. Last summer, some 6,586 SPIN! Bike Rides were taken.
In addition to cancelling its bike rides, SPIN! also cancels its Folk on the Patio series when the weather is too hot. Folk on the Patio features a rotating roster of local musicians who play all original songs from 7 to 9 p.m. Tuesdays during the summer on the patios at all five locations.