CiCi’s Pizza Honored with Two Eat & Ear Awards

Recognition Comes One Year After Debuting National Advertising Campaign

September 11, 2007 (Coppell, Texas) – CiCi’s Pizza was recently recognized by Nation’s Restaurant News and PepsiCo Foodservice, by honoring them with the coveted Excellence in Advertising on Television and Radio Awards (EAT & EAR) for two of their commercials. The recognition comes just one year after launching their national advertising campaign with Deutsch Inc. The awards include best television campaign for the Delicate Flower commercial and best single radio commercial for the Royalty spot for companies with $100-$500 million in system-wide sales. CiCi’s will be presented with the awards at the 2007 Multi-Unit Foodservice Operators Conference (MUFSO) to be held in Los Angeles, Ca., September 30 – October 3, 2007.

“We are honored that Nation’s Restaurant News selected CiCi’s commercials for the 2007 EAT & EAR awards,” said Tom Koenigsberg, CiCi’s Pizza chief marketing officer. “The recognition from our peers is extremely meaningful to our entire team, to our agency and to our partners. We have worked hard to move our brand forward by developing creative which is on target, by implementing media plans that are both affordable and effective. In both of these commercials, we used humor to illustrate our brand voice, our unique position as a pizza buffet leader in the fast casual segment, while highlighting the freshness and quality of our food.”
Sponsored by PepsiCo Foodservice, the EAT and EAR awards are presented to foodservice operators based on creativity, originality, and effective use of an advertising medium. A panel of leading advertising, production, media, and creative executives selected the winning advertisements.

Founded in 1985, CiCi’s Pizza is a family-oriented restaurant serving guests fresh pizza, pasta, salad and dessert – all for under $5.00.  CiCi’s mission then and now is to exceed each guest’s expectation in food, service and cleanliness at an affordable price.  Since opening its first restaurant in Plano, Texas, CiCi’s has grown to over 600 restaurants in 29 states.

Industry professionals have taken notice of CiCi’s Pizza continuous growth and success.  Nation’s Restaurant News has ranked CiCi’s number one for sales and unit growth in the pizza chain category for the past three years.  In its recent 2007 ranking, Entrepreneur magazine designated CiCi’s as the top brand in the Italian restaurant franchise category.  StartupJournal.com, The Wall Street Journal’s guide for entrepreneurs, ranked CiCi’s as one of the top 25 highest-performing brands in the nation and Franchise Today placed the company in the top 200 of all franchise concepts.  Other honors include “Best in Value” award among national pizza chains in Restaurants and Institutions magazine’s 2006 Consumers’ Choice Report and “Best Customer Service” from Corporate Research International in 2007, 2006 and 2005.