""Coppell, Texas, March 11, 2011 — A new national report from leading market research firm Mintel reveals 24 percent of restaurant-goers plan to spend less at restaurants in 2011 than they did in 2010, confirming Technomic projections of everyday value as a top 2011 restaurant trend. CiCi’s Pizza, a pioneer in everyday value and endless variety with its $4.99 pizza buffet, launches its Endless Value Dinner campaign to remind consumers they can have a quality, sit-down restaurant meal of pizza, pasta, salad and dessert for less than $5.

“These studies show how important it is for restaurants to provide meaningful value – and that’s about more than just price,” said Nancy Hampton, CiCi’s Pizza Chief Marketing Officer. “We’ve always believed that value is also about choices, convenience, quality and a family-friendly atmosphere. At CiCi’s, a family can sit down to a full meal together in no time.”

From February to May, TV spots “Super Mom” and “Thought Bubble” highlight CiCi’s $4.99 Endless Value and Variety, reminding families that CiCi’s buffet is always hot, fresh, ready and packed with enough choices to please everyone in the family.

“We’re moms and dads, too, and we know how easy it can be to become a short order cook in the kitchen,” said Hampton. “At CiCi’s, we always offer a convenient dining experience where everyone can get exactly what they want for a price that families can afford.”

Each CiCi’s buffet features up to 20 hand-tossed, straight-from-the-oven pizzas, from classics like pepperoni to specialties like the Zesty Veggie and Thin Crust Italiano. On the lighter side, CiCi’s buffets also offer endless crisp salads, fresh pasta and warm soup. Decadent desserts like warm brownies and golden cinnamon rolls are also included. Guests who don’t see their CiCi’s favorites hot and ready on the buffet are encouraged to place a special request order. The pizza will be made and delivered straight to the guests’ table for no extra charge.

Offer is valid at participating locations.

About CiCi’s Pizza

CiCi’s Pizza’s first restaurant opened in Plano, Texas in 1985. The family-oriented restaurant is known for its popular pizza, pasta, salad and dessert buffet featuring up to 20 varieties of pizza and fresh ingredients for less than $5. Today, the expanding company has about 600 restaurants in 35 states. CiCi’s was named No. 1 in its category in Entrepreneur’s 2011 Franchise 500, and Entrepreneur magazine ranked CiCi’s Pizza first in the Italian restaurant industry category in 2009 and 2007. In 2010, CiCi’s was named to Inc. Magazine’s top 5,000 list, and to Parents list of top family-friendly restaurants. Its commitment to value has been recognized by USA Today, Restaurants & Institutions and Nation’s Restaurant News, which ranked CiCi’s No. 1 in sales and unit growth among pizza chains for the past four years. CiCi’s has also been named one of the top 25 performing brands by the Wall Street Journal and a top 200 franchise concept by Franchise Today.

For more information about CiCi’s, visit CiCi’s Pizza (www.cicispizza.com) or www.facebook.com/cicis.

For franchising information, contact Bruce Evans at bevans@cicispizza.com or 972-745-9318.

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