According to Nation’s Restaurant News, “The Original Brooklyn Water Bagel Co. has its sights set on growth with the help of a celebrity endorsement from new franchise owner Larry King and plans for other concepts.”

“Former talk show host King opened his first franchise location Friday, saying he would serve more in a promotional role in the 3,700-square-foot fast-casual restaurant in Beverly Hills, Calif. The new restaurant is the fifth restaurant and first West Coast branch for Delray Beach, Fla.-based Original Brooklyn Water Bagel Co., which uses “Brooklynized” water to make its bagels. The Beverly Hills restaurant is co-owned and operated by the franchisor to showcase the brand to potential franchise operators in California, said Steven Fassberg, founder, president and chief executive of the Original Brooklyn Water Bagel Co.”

Read more: http://nrn.com/article/brooklyn-water-bagel-eyes-expansion#ixzz1HF3mAKKI