Artisan pizzeria seeks to bring in the dough through franchising opportunities

Steve’s Wood Fired Pizza offers franchising opportunities in the U.S.

Boca Raton, Fla. -Steve’s Wood Fired Pizza has been successfully serving the South Florida area for the past seven years. Now, Owner Steven Greenberg is ready to expand his concept by franchising throughout the U.S. The restaurant’s secret to its popularity is its 50 different types of freshly-prepared thin-crust pizzas with cheese, five cheeseless pizzas and 55 different toppings for guests to choose from. Its 10″ artisan pizzas are made with fresh ingredients, hand-rolled dough and low-fat mozzarella cheese and specially, prepared in a wood-fired oven.

“We only use the highest quality and the freshest ingredients at Steve’s Wood Fired Pizza,” said Steven Greenberg, owner of Steve’s Wood Fired Pizza. “We receive 400 to 700 guest referrals a month because we create delectable artisan pizzas that have guests coming back for more.”

Greenberg believes there is tremendous opportunity for growth in the pizza industry due to his unique brand. According to Pizza Magazine Quarterly’s annual pizza industry analysis, “Pizza Power 2006,”pizzerias comprise 7.7 percent of restaurants in the U.S. In 2005, the average store earnings for pizzerias were $449,867, which increased by 1.7 percent from previous years. The report states “… handcrafted artisan pizzas has finally created enough of a wave to have a ripple effect on the all-powerful pizza industry.”

Greenberg’s unique brand, product and passion for pizzas will revitalize the pizza industry. His goal is to open 50 Steve’s Wood Fired Pizza’s across the nation within five years. And with more than 30 years of restaurant industry experience, 25 of which are in the pizza industry, Greenberg has high expectations for his future franchisees.
 “I want to make sure that anyone interested in a franchise of Steve’s Wood Fired Pizza has a solid understanding of the restaurant business, a proven track record of success and excellent customer service skills,” Greenberg said. “I want to ensure that no matter where a guest visits Steve’s Wood Fired Pizza, he or she will have the best experience possible.”
The total initial investment costs are estimated to be about $194,000 to $535,000, with an average estimated investment of $365,000. This investment includes all systems and operations materials, inventory and a wood-fired oven to open a new Steve’s Wood Fired Pizza franchise.
Franchise fees are $25,000 and include four weeks of in-house training and classroom instruction. Additional benefits of being a franchisee include one week of pre-opening assistance, secret shoppers and a fast-track on loans with the Small Business Administration (SBA).
Steve’s Wood Fired Pizza offers wood-fired artisan pizzas, appetizers, sandwiches, pastas, and desserts along with an array of coffees, teas, soft drinks, beer and wine. The restaurant uses a wood-fired oven from Italy that produces a dry heat up to 900 degrees, which locks in the rich aromas of oak and cherry wood. The wood gives the crust a smoky flavor and provides a healthier alternative to the traditional way of cooking pizza.

Future franchisees can call (561) 859-1600 or visit for more information.

About Steve’s Wood Fired Pizza
Steve’s Wood Fired Pizza, located in Boca Raton, Fla., offers its guests 50 different types of freshly-prepared thin crust pizzas with cheese, five cheeseless pizzas and 55 different toppings to choose from to make a distinctive pizza. Consumers recently voted Steve’s Wood Fired Pizza as the “Best Pizza” in the West Boca Times. The pizzeria also serves appetizers, sandwiches, salad wraps, pastas, and desserts, as well as an array of coffees, teas, soft drinks, wine and beer. Its 10″ artisan pizzas are made with fresh ingredients, hand-rolled dough, and low-fat mozzarella cheese, and are specially prepared in a wood-fired oven from Italy. The Tuscan designed 1,200 sq. ft. pizzeria seats 40 guests and is decorated with antiques that Greenberg collected throughout the years. For more information about the restaurant or franchising opportunities, call (561) 859-1600 or visit