Another Successful FHC Event

Another Successful FHC Event

Shanghai – 22 June 2007 – FHC Beijing 2007 ended last Friday, 15 June with a total of 6,142 trade visitors.   This year, the three-day exhibition which displayed all types of fresh and preserved foods, beverages, food service equipment and hospitality interiors, showcased 100 companies from 19 countries and regions with strong international participation from France, Greece, Malaysia, Philippines, Spain, Sri Lanka, Poland and USA. 
 
Mr Brendan O’Connell Jennings, General Manager of China International Exhibitions Ltd (CIE), organiser of FHC Beijing shared, “We have added a lot more value-added activities in this year’s programme.  From the Ultimate Barista Challenge® to the Gold Card Wine Day tasting and the Great Chefs of Beijing Gala Lunch, all these events have attracted much hype and attention and have helped achieve our objectives of bringing trade buyers together and providing them even more reasons to be at FHC Beijing.”
 
Responses to the exhibition and its complementary events have been tremendous.  Mr Xia Yan, Product Development Manager of Shanghai Ted Foodstuffs Development enthused, “We are glad that apart from having a booth at the show, we have also participated in the Great Chefs of Beijing Gala Lunch by being a sponsor.  The turnout at the lunch was very good and I was very impressed by the VIPs that attended the event.  We will definitely sponsor the next Great Chefs Gala Lunch again.”  The guest list of the gala lunch included the Board of Directors of METRO Cash & Carry; representatives of the Beijing Organising Committee of the Olympics Games, senior managers and decision makers of leading hotels such as Westin Beijing, China World Hotel, Kempinski, St. Regis and Grand Hyatt Beijing; as well as local and international media.
 
Other exhibitors were also happy with their participation in FHC Beijing 2007.
 
Ms Tracey Jones, Export Account Manager of Jindi Cheese Pty Ltd shared, “FHC Beijing is a very high quality exhibition for the region. In 3 days, we have met lots of customers from hotels and restaurants. We have definitely made the right choice in participating in this event.”
 
Representing the Sri Lanka Tea Promotion Board, Mr Alwis commented that exhibitors in the Sri Lanka Pavilion are happy with the positive response from buyers.  “FHC Beijing is a compact and very high quality exhibition. The show has offered an excellent opportunity for the Ceylon tea to be promoted in the rapidly growing hospitality and retail markets in the North China,” said Mr Alwis.
 
The first Hostec Beijing Marketplace Conference, themed “Focus on the Future: Trends in Technology for the Hospitality Industry” was also well received.  Delegates were given insights to IT development and applications in the hospitality industry.  Ms Janet Zhang, Finance Manager of Days Hotel & Suites said, “I’ve enjoyed the conference especially the presentation on how to identify IT fad vs trend.  It is also interesting to know how common daily-used products like our mobile phones and Ipods can play a part in improving our services and increasing our efficiency in the hospitality industry.”  The Hostec Beijing Marketplace exhibition, which featured big IT brand names such as Infrasys, Micros-Fidelio, Microsoft and ParTech, was organised by Accuvia; and the conference was co-organised by Accuvia and China Hotel Association.
 
The METRO-FHC Beijing Culinary Arts Competition, another major highlight at FHC Beijing 2007 attracted a record high number of 150 competitors from group establishments such as the Westin, Raffles, Peninsula, Kempinski and the Shangri-La.   The Outstanding Chef and Young Talent Awards went to Bob Zhang Jing of The Westin Beijing Financial Street and Kevin Che of the Grand Hyatt Beijing Hotel respectively. 
 
The next FHC event, FHC China will take place in Shanghai from 14 to 16 November 2007 at the Shanghai New International Expo Centre, Pudong.  FHC China, China’s largest imported food & drink expo have confirmed national / regional pavilions from Australia, Austria, Canada, China, France, Germany, Greece, Hungary, Ireland, Italy, Japans, Korea, Mexico, New Zealand, Singapore, Spain, Taiwan Region, UK, Uruguay and USA; and there are many more in the pipeline.  2007 will be its biggest ever showing, spanning across three halls, marking an increase of more than 20% over the last edition held in 2006.
 
FHC Beijing will return in June 2009.
 
For more information on the events, log on to:
www.fhcchina.com – FHC China
www.fhcbeijing.com.cn – FHC Beijing
 

About the organiser

China International Exhibitions Ltd, a member of the Allworld Exhibitions Alliance has had a fully staffed office in Shanghai since 1994.  Its stable of events include some of China’s most prestigious industry event for food & beverage; hospitality & retail; packaging; processing; pharmaceutical technology; brewing technology; woodworking technology; furniture manufacturing and accessories; wood & wood products.  For more information, please visit www.chinaallworld.com.