- Little Caesars has introduced a new merchandise line for pizza-loving “hot-n-ready” fashion plates, and many of the items have already sold out.
- The company launched the line with a photo shoot in Milan—the one in Michigan, that is, not Italy.
Related: Delivery has been a gamechanger for Little Caesars
Gucci’s great. Louis Vuitton is va-va-voom. But can these leading fashion brands compete with the latest sartorial trends set by Little Caesars?
The country’s No. 3 pizza chain promises “hot-n-ready” fashions of all types with a new line of merchandise announced today. We’re talking shirts, sneakers, jewelry and more. The items are now available at hotnreadyshop.com, just in time for the holiday shopping season.
“Little Caesars is a cult brand that consumers want to be part of,” says Jeff Klein, Little Caesars chief marketing officer. “We’re thrilled that people can show their brand love in the most Little Caesars way possible.”
The collection includes a pizza-themed sleeping bag blanket; a Crazy Bread lounge set; a button-down pizza shirt; slip-on pizza sneakers; pizza-inspired earrings and necklaces; a Hot-N-Ready beanie; and even vintage Little Caesars T-shirts featuring peace signs and, of course, the brand’s iconic “Pizza Pizza” character.
The chain kicked off the swag campaign with a photo shoot in Milan—the one in Michigan, that is, not Italy. The Little Caesars store in that city was transformed into a “Hot-N-ReadySM Shop,” complete with mannequins sporting neon-orange wigs and the hottest pizza fashions of the season.
“Our inspiration was, ‘pizza so good you want to wear it,’” Klein said. “We’re embracing the fact that Little Caesars has no place in high fashion, and that’s exactly what people love about the brand.”
Klein is apparently right: Many of the items sold out just hours after the swag line was announced. However, the company plans to continue introducing new merchandise throughout the remainder of the year.
Little Caesars isn’t the first pizza chain to break into the fashion world. Earlier this year, Pizza Hut introduced Tastewear, a limited-edition line of streetwear, as part of its “Newstalgia” campaign. And in 2017, Villa Italian Kitchen created the edible “pizza-kini,” made with mozzarella cheese, sauce and toppings like pepperoni and sausage. But Villa’s offering (pictured below) cost $10,000 and, well, went bad after about a week.
