“Hell Pizza is firing up in Korea, 15 years after it first started selling pizzas in Wellington’s Kelburn squash club,” reports Stuff.co.nz.”

“The irreverent takeaway joints are now spread around the world, including franchises in Canada, Britain and India. Director Stu McMullin says its master franchisor in Korea – backed by entrepreneur Yong-Seok Kang, who previously headed up a pharmaceutical company specialising in horse-cloning – will open its third Hell store in the South Korean capital Seoul next month. It also has plans for a further seven “pilot” stores there. New Zealand has 65 Hell outlets, he says, but such is the scale of Korea that Seoul, with a population of about 20 million, could end up with 100.”

“A Hell Pizza shop in New Zealand has a catchment area of about 10,000 households, which is usually about 25,000 people, McMullin says, but there were that many people living in just four apartment towers across the road from its first Hell store in Korea.”