VANCOUVER, BC (Feb 28, 2010) – This April will mark the one year anniversary of the Daiya Cheddar and Mozzarella Style Shreds hitting store shelves in the USA. We have seen these two products triumph everywhere from books, blogs, social media and most recently recognition from Kathy Freston on Oprah’s Vegan Challenge!

The Daiya Foods team is celebrating the exciting success we have seen over the last year by answering our fans requests for more Daiya products! We aim to change the way people look at their favorite recipes one product at a time and believe that everyone deserves to enjoy the comfort foods that leave you coming back for more.

It’s time to introduce the newest member of the Daiya family; Pepperjack Style Shreds. Pepperjack Style Shreds will be on the shelves of natural grocery stores by the end of March. The Pepperjack Style Shreds have a smooth flavor with a spicy kick! Give your tacos, nachos, and fajitas a new spin; an irresistible taste, melt and stretch without the dairy (including casein and lactose), soy, gluten, or other common allergens!

First tastes tests of the Pepperjack Style Shreds will be available at the Daiya Foods booth (#4570) at Natural Products Expo West in Anaheim from March 11th – 13th. Delicious vegan, kosher, allergen free quesadillas will be served to highlight the new flavor profile. Daiya ™ Product Information

Daiya Style Shreds are a deliciously dairy free alternative that melt, taste and stretch like dairy based cheese. Daiya products are free of many of the common food allergens including; dairy, (casein and lactose), gluten, soy (common to many other non-dairy cheese alternatives), egg, wheat, barley, whey, peanuts and tree nuts (excluding coconut oil). Daiya products are also free of animal products, cholesterol, trans fats, and preservatives. To find out more visit www.daiyafoods.com

DAIYA, DAIYA design, and daiya deliciously dairy free are trademarks of Daiya Foods Inc., Vancouver Canada.