SPRINGDALE, Ark. (December 2010) —— Wing popularity is at an all-time high. The wings category has experienced a 34 percent growth on menus over the past four years, and continues to grow.1 Operators can capitalize on wing lovers’ cravings for crispy, juicy, freshly-sauced wings with new Tyson® Signature Ready™ Bone-in chicken wings and Tyson® Red Label™ Boneless chicken wings.
“Wings are more popular than ever — evidenced by the growth experienced by wing houses across America. Consumers have told us, there’s nothing like a wing that’s ‘crispy, juicy and sauced just right’,” said Rodger Starnes, vice president of foodservice marketing and customer development, Tyson Foods, Inc. “We offer a wide range of base wing options — including bone-in and boneless, fully cooked and ready-to-cook — to make it simple for operators to offer their customers the perfect wing experience regardless of their operational constraints.”
Perfect as a shareable appetizer or a cost-effective entrée, Tyson® chicken wings are great for a wide range of signature options. With unequalled product consistency and excellent performance in ovens and fryers, Tyson® chicken wings are sure to satisfy customers’ wing cravings with every serving.
Operators can pick the wing that best fits their operation with new bone-in and boneless wings options:
• Tyson® Signature Ready™ Bone-in Wings provide operators with the chance to customize by freshly tossing wings in sauce. Wings come in uncooked and fully cooked options in varieties that can go straight from the freezer to the fryer or high-heat oven.
•Tyson® Red Label™ Boneless Wings deliver the best boneless wing attributes, based on extensive consumer insight and sales data. And, by adding boneless wings
to the traditional boneless menu, operators can increase total wing sales by as much as 30 percent.2 For product specifications or merchandising materials for Tyson® Signature Ready Bone-in wings and Tyson® Red Label Boneless wings, visit www.tysonfoodservice.com/wings, contact your Tyson representative or call 1-800-248-9766.
About Tyson Foods
Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world’s largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
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