NEW YORK, NY, Apr 13, 2010 (MARKETWIRE via COMTEX) — Fresh Harvest Products, Inc. /quotes/comstock/11k!frhv (FRHV 0.10, -0.04, -25.78%) , a developer and marketer of natural and organic products, is pleased to announce that its recently acquired AC LaRocco Pizza now has products available at H-E-B in Texas and ShopRite in Connecticut. We are working toward expanding throughout all of the H-E-B and ShopRite retail locations, as well as selling to new distributors in the North East and South East for further expansion.

“The overwhelming success at the retail level of our AC LaRocco Pizza has us opening up distributors and retailers ahead of our projections. We are very excited and encouraged with the growth and exposure we are achieving,” stated Michael J. Friedman, CEO of Fresh Harvest.

Mr. Friedman continued, “Last year AC LaRocco had revenues of approximately $1.5 million and currently we are increasing year over year sales at certain key AC LaRocco’s customer(s), which includes divisions of Kroger and Albertson’s. Coupled with the expanded growth of the Wings of Nature product line and our acquisition strategy, Fresh Harvest expects to achieve significant sales growth in 2010, which will ultimately increase value for our Shareholders.”

About Fresh Harvest Products, Inc. Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars under the Wings of Nature(TM) name, beverages under the TeAloe(TM) name, and frozen pizza and food products under the AC LaRocco(TM) name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

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