According to a press release, CA Extreme, a celebration of coin operated pinball machines, video games and amusement novelties, cranked up the volume at its 13th annual event with a two day Guitar Hero Arcade tournament. Raw Thrills, developer of Guitar Hero Arcade and Betson Enterprises the exclusive Raw Thrills distributor for coin operated products, were the official sponsors of this event which was held in Santa Clara, CA on July 11th and 12th.  

Over 50 players from all over North America entered the contest to compete for the grand prize, an Ultimate Guitar Hero prize package that consisted of a Wii Console complete with a full band kit and 5 Guitar Hero Arcade titles. The total prize package of Guitar Hero products with a retail value of over $2,000.00, were awarded to the top 16 players.  

Players were required to test their skills against each other on (5) predetermined Guitar Hero Arcade songs. Each player was required to compete on the same level of difficulty and was awarded points for the placement of their song scores in the 5 categories. The top 16 players advanced to a 4 round showdown that narrowed the field to 2 players who would battle it out in a best of three contest.