According to a news report from www.koreatimes.co.kr, “Is it an attempt to dupe customers for a quick boost in its bottom line? More importantly, can it succeed?”
“Pizza Hut, a member of Yum Brands, a Louisville, Kentucky-based corporation that operates or licenses multiple fast food chains, is trying a novel maneuver to keep customers from heading to other eatery franchises,” said the story. “In an unconventional marketing move, Pizza Hut Korea announced in a press conference Monday it will temporarily re-brand three of its Seoul branches as “Pasta Hut” for a month to promote pasta dishes newly added to its menu.”
