According to an article from brandweek.com, “Since Spanish speakers eat as much pizza as anyone else, you might think that most delivery companies are able to field calls en Espanol. But, you’d be wrong.”
“This month, Domino’s Pizza is becoming the first of the companies to serve up an automated language ordering system catering to Spanish-dominant Hispanics. The move is part of a push to target the fast-growing U.S. Latino population,” said the story. “The ordering service provides Spanish-speaking customers nationwide a toll-free number, 1-888-Dominos, to place orders via a system that boasts a personable, digital Latina voice free of regional accents, phrases and, with apologies to the theater industry, sounds reminiscent of the Moviefone guy.”
