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DOLE® PINEAPPLE PUTS THE CLASS IN CLASSIC HAWAIIAN PIZZA

Add Tropical and Customer Appeal With Quality DOLE Pineapple Tidbits

Westlake Village CA (February 2008)—In the pizza business, nothing succeeds like success: that’s why Hawaiian Pizza has become a menu classic. The combination of juicy, tangy pineapple and crisp, salty Canadian bacon attracts devoted fans from the deep Pacific to the far Atlantic oceans. A qualified and respected pineapple expert, Dole offers operators a wide selection of pizza-ready pineapple styles and cuts, from DOLE Tropical Gold® Pineapple and DOLE Fresh Frozen Pineapple to the ever-popular DOLE Pineapple Tidbits.

For operators looking beyond the standard pizza toppings, Dole also maintains a recipe database that includes trendy tropical pizza applications like Carnitas and Mango Pizza and two fruit-filled varieties of Fruit Empanadas—Apple and Pineapple-Mango.

To receive free tropical pizza recipe cards, a DOLE Frozen Fruit recipe CD or more information about DOLE Packaged Fruit Products, contact a Dole sales representative at 1-800-723-9868 or visit www.dolefoodservice.com.

About Dole Food Company, Inc.

Dole Food Company, Inc., with 2006 revenues of $6.2 billion, is the world’s largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers. Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research. DOLE and Tropical Gold are registered trademarks of Dole Food Company, Inc.

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