(Whitewater, WI ­ February 7, 2008)
 
Toppers Pizza of Whitewater and Madison, WI each prepared 35 pizzas to feed
some of the 800-plus motorists on I39 & I90 who were stranded for over 12
hours in last night’s winter storm.
 
Pizzas were delivered to the Rock & Dane county command posts in Stoughton
and Newville, WI. Pizzas and water were delivered to the stranded motorists
by fire fighters, police, and volunteers on snowmobiles and ATV’s from
around 11pm until around 1am.
 
“We just wanted to help those people; they had to be starving sitting in out
there all that time.  Our drivers deliver in bad weather all the time.  We
felt like we should be able to figure out a way to get some food out there.
We felt bringing food was the least we could do.”  says Scott Gittrich,
owner of the Madison and Whitewater Toppers Pizza stores.
 
Toppers Pizza has 29 stores open or under development in the states of North
Carolina, Wisconsin, Minnesota, Michigan, Iowa and Illinois, with goals to
build to 100 stores by 2013. Toppers’ menu includes 17 gourmet pizzas, the
franchise’s signature product line TopperstixTM, oven-toasted Grinders,
Buffalo wings, Quesadillas and cold drinks.  A complete menu and coupons are
available for each store online at TOPPERS.COM.
 
About Toppers Pizza
 
To stand out in a restaurant category where every other business looks and
acts the same, Toppers Pizza recently revitalized every point of contact
that consumers have with the brand – infusing a sense of irreverence, fun
and play into a category. Toppers initially is the only pizza chain
targeting 18-24 year olds and doing so in an irreverent way that totally
separates them in a category that is a sea of sameness.