“Look in bookstores, in supermarkets and specialty stores, on TV and the weeklies. Celebrity chef/restaurateurs are making names for themselves – and better yet, cashing in on their reputations and recipes. How can you enjoy the same success? Restaurant 360° has the formula for gaining maximum return on your investment utilizing a multichannel strategy. Every day that you are not fully leveraging your brand is a lost opportunity. I used this strategy to great success with multi-channel direct to consumer brands including Balducci’s, Sutton Place Gourmet, Caviarteria, Fauchon, Atkins, Home Bistro and Dinewise,” says Richard Gray, Restaurant 360° President.
Gray continued, “Once you understand why people make the decision to frequent your establishment, and you have the available products, all you need are the offers and vehicles to introduce your branded products on a very broad basis.”
Restaurant 360° can help you extend your reach anywhere and any way you wish through multi-channel vehicles including catalogs, Web/E-retailing, direct mail, licensing, retail products, and ancillary and branded products. In fact, as your reputation spreads, you’ll reap the benefits of an incremental revenue stream, including increased traffic to your retail locations.
Restaurant 360° strategic and tactical execution expertise is the key to working out all the details:
o Research, Strategic Development, Program Development, Timeline of Rollout
o Product Development: working with restaurant vendors, company chefs and contract manufactures to replicate recipes and meals for Direct to Consumer (DTC) including breaking down food service sizes into retail portions
o Product Packaging and Labeling: From brand stewardship to special packaging to handle frozen or chilled product
o Third Party Logistics (3PL): Storing inventory, purchasing, pick and pack, inpackage information, cooler decoration and overnight/express shipping
o Promotional Executions
o Catalog Development and Circulation Plan
o Web Site Development and Complete On-Line Marketing Program
o Direct Mail Plan and Circulation
o Reporting and Analytics
Restaurateurs across the country can now reap the benefits from untapped resources on their premises through house file analysis, prospect databasing, psychographic profiling and product tailoring by Restaurant 360°. Restaurant 360° is a venture of Arich, Inc., one of the leading specialists in multichannel niche-oriented direct marketing programs, product development and launch, and business model development. For more information on Restaurant 360° call Richard Gray at 212-247-1800. Additional information about Arich or its other ventures can be found at:
www.arichinc.com
www.pharmnutra.com
www.mixtek.com
NEW YORK, NY Now restaurateurs can go beyond their walls and open up a world of incremental sales and profits.
