Donatos

Donatos Adds a Sweet New Twist to Valentine’s Day Deals

For its second-busiest Sunday of the year, Donatos has added a specialty dessert item called Valentine's Twists to the menu.

  • Along with the standard heart-shaped pies, all of Donatos’ traditional restaurants will offer the brand-new Valentine’s Twists February 7-14.
  • The pull-apart twists are served warm, drizzled with vanilla icing and topped with sprinkles.

Related: Donatos brings on its largest minority-owned franchise partner

Watch out, Cupid! Midwest pizza chain Donatos is putting a tasty twist on the usual Valentine’s Day specials with a new menu item just for lovebirds—or even lonely singles who just need a little comfort food.

In addition to its heart-shaped pizzas, which have become a mainstream offering from pizzerias over the past decade or so, Donatos will launch its Valentine’s Twists, to be offered in all of the chain’s traditional restaurants February 7-14.

Described as “sweet and delicious,” the pull-apart twists are served warm, drizzled with vanilla icing and topped with Valentine’s sprinkles.

“Valentine’s Day is all about sharing love and joy,” said Carol Pasquariello, Donatos’ senior vice president of marketing.  “During this season, we are thrilled to provide ways for our customers to celebrate their loved ones. That’s why we are re-launching our heart-shaped pizzas and our new Valentine’s Twists as a sweet way to end any meal.”

In 2021, Valentine’s Day was the second-largest Sunday sales day of the year for Donatos, trailing only Super Bowl Sunday, the company reports. Valentine’s Day sales tripled when the chain launched its heart-shaped pizzas nationally, proving that the idea, although no longer novel, is still considered a sweet deal by pizza-loving sweethearts around the country.