""SPRINGDALE, Ark. (January 2011) —Tyson Food Service has released the newest edition of Tyson’s Insights and Discovery newsletter containing “Understanding Today’s Foodservice Consumer,” which helps to unlock the latest consumer-centric insights into foodservice-related trends. The newsletter was produced in collaboration with market research firm Technomic. 

Though the economic situation continues to weigh heavily on most consumers, it is still possible for operators to build business. Deals are still a compelling incentive to dine out for customers, but operators can also offer value in other ways — including filling a particular niche, portion size flexibility and new product offerings.  

Tyson Food Service identifies product solutions, recipe concepts and strategies operators can implement to drive traffic. For instance, the Tyson® Red Label™ line of products can help operators save up to 20 percent while also delivering improved performance, great flavor and genuine ingredients.  

Tyson Food Service offers the Insights & Discovery newsletters as part of its commitment to innovation and discovery. To receive the latest copy of Insights & Discovery or learn more about Tyson Food Service products and recipes, visit http://www.tysonfoodservice.com, call 1-800-24-TYSON or contact your local Tyson Food Service representative.

About Tyson Foods

Tyson Foods, Inc. (NYSE:TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world’s largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it. 

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