SPRINGDALE, Ark. (June 2010 )—For the seventh consecutive year, foodservice operators ranked Tyson Food Service as the No.1 developer of new products in the foodservice industry, according to a nationwide study conducted by Cognitio. The study measures the new product performance of manufacturers, based on operator assessments of their efforts across several key business areas.


“Tyson Food Service is dedicated to providing our customers with high-quality products and solutions that best meet their needs, and our recognition by Cognitio for the seventh year in a row is a testament to this commitment,” said Rodger Starnes, Tyson vice president of foodservice marketing and customer development. “At Tyson we live by our customer service creed, which says the customer is the most important person in our business.  Every member of our team understands that — this is a great honor.” 


More than 800 foodservice operators—all responsible for menu and purchase decisions at their respective establishments—participated in the 2010 study by Cognitio, naming a total of 418 manufacturers. Tyson Food Service was named the overall most proficient manufacturer in bringing new products to the market.


Tyson Food Service led in all attributes measured:

·         Understanding of the customer’s business and needs,

·         Ability to make the customer aware of its new products,

·         Provision of the highest quality/most consistent quality new products,

·         Knowledge and helpfulness of its sales force, and

·         Ability to provide basic product support that meets the customer’s needs.


Cognitio® specializes in foodservice product potential measurement, utilizing its proprietary measurement tools to help determine the market potential and viability of new products. To download Cognitio’s seventh annual foodservice New Product Scorecard report, go to http://www.cognitio.us/score.html.


For more information about Tyson Food Service, visit www.tysonfoodservice.com or call 1-800-248-9766.


About Tyson Foods

Tyson Foods, Inc. (NYSE:TSN-News), founded in 1935 with headquarters in Springdale, Ark., is one of the world’s largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 117,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it. 

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