Marco’s Pizza is expanding its presence in the northwest by opening four new locations in Boise, Idaho. The expansion includes plans for new stores in Caldwell and Kuna, set to open in June, followed by a third location in Meridian by the end of summer. The company is in the process of selecting a site for the fourth location.

These new openings will increase Marco’s Pizza’s presence in Idaho, adding to an existing location on the state’s western side. The company has identified Boise as a key market for growth, with a goal of establishing up to 12 locations in the area.

“Our development decisions are based on careful market analysis,” said Gerardo Flores, chief development officer of Marco’s Franchising, LLC. “Boise’s growing population, favorable demographics, and robust labor market make it an attractive location for expansion. We are committed to delivering high-quality products and innovative services as we grow in this market.”

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The brand’s 2024 development strategy will emphasize multi-unit franchise growth, enhancing franchisee relationships, and providing operational support. The company will also explore growth in nontraditional sectors and international markets, with an emphasis on leveraging technology for expansion support.

A Marco's Pizza employee hands a pie through the driver-side window of a car.

According to the brand’s Franchise Disclosure Document (FDD), the top 50% of Marco’s franchised stores reported average net royalty sales of $1,222,684 for the fiscal year 2022.

Founded in 1978 by Pasquale “Pat” Giammarco, Marco’s Pizza, headquartered in Toledo, Ohio, is a growing pizza brand in the United States. Marco’s operates 1,200 stores across 34 states, Puerto Rico, and the Bahamas.

In a press release, the brand touted some recent awards and recognitions, including an appearance in Entrepreneur Magazine’s “Franchise 500,” as well as Newsweek’s “America’s Best Customer Service” list in the pizza chains category.

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