When a pizzeria in Manhattan gave catchy new names to its pies as part of a rebranding effort, little did the owner know that he was courting PR disaster.
The new moniker for Bravo Pizza’s Chicago-style pie—the Ground Zero Deep Dish—stirred horrific memories instead of big sales, and owner Mike Steinberg had to quickly backtrack and apologize. Now the controversial pizza is history, but the New York media keeps buzzing about it.
For your next order of box toppers, consider creating several different versions with different offers. A member of PMQ’s Think Tank recommends splitting a print run of 50,000 toppers into five versions of 10,000 toppers each, with five unique deals. “I wanted the same customers to get a different version each week, even on the same order,” he said.
Earn a Free Trip to Italy with the
Groupon U.S. Pizza Team
Panino’s Pizza in Evanston, Illinois, will host this year’s Midwest Culinary and Acrobatic Trials for the Groupon U.S. Pizza Team onMonday, June 13. Pizzaioli from the Midwest and beyond are invited to compete to win a trip to Parma, Italy, for the World Pizza Championship. Categories include Freestyle Acrobatics, Fastest Pie Maker and Largest Dough Stretch. Cash prizes will also be awarded.
Pizza Hut Sets Record for Highest-Altitude Delivery
Some folks climb mountains simply because they’re there. Pizza Hut feels the same way about delivering pizza—sometimes you accept a challenge just because you can. The mega-chain’s latest feat: delivering a pizza to the top of Mt. Kilimanjaro, the tallest peak in Africa. The company set a Guinness World Record for the highest-altitude pizza delivery on land at a height of 19,341 feet.