This Week in Pizza — June 22

PMQ, Inc. The pizza industry's #1 business media source.
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As pizzeria locations go, Cloud 9 is a little off the beaten path—specifically, it floats in the middle of the Pacific Ocean near the coast of Fiji. But the 40-minute boat ride pays off with snorkeling, sunbathing, dancing, waterskiing and a menu featuring artisanal wood-fired pizzas, including vegetarian and gluten-free varieties. And did we mention the breathtaking panoramic views of paradise?

View our online photo layout to get the full Cloud 9 experience at PMQ.com.

 
 

Remember the Rule of Seven

If your last direct-mail campaign fizzled and failed, don’t give up. Marketing professionals know that customers must see an ad seven times before they remember it. So sending a mailing two or three times is like going to the gym two or three times—you will not get the results you’re looking for. It’s all about repetition!

Get 6 can’t-miss tips for boosting direct-mail response at PMQ.com.

 
 

Win $1,000 with your videos!

If you have an existing video about your pizzeria, or just want to use this contest as an excuse to break out the camera, we want to hear from you. We will accept videos of any length under 30 minutes—you could even submit a 6-second Vine video shot with your phone. We are looking for creative and interesting entries. Even if you don’t win, your video could be featured on PizzaTV.

• Go to pmq.com/mypizzavideo to complete your entry form & email a link to your video to mypizzavideo@pmq.com by July 1, 2016

• Winner will be announced by August 1, 2016

 
 

The Pizza Kitchen:
Lee Hunzinger’s Meat Stromboli

Dallas chef Lee Hunzinger (featured on the cover of this month’s issue of PMQ) isn’t just a pizza maestro—his strombolis and sandwiches are the stuff of culinary legend, too. Lee’s Meat Stromboli, featuring Genoa salami, Italian sausage, ham, pepperoni and soppressata, is one of the best dishes we’ve ever tasted in the PMQ Test Kitchen—and that’s saying a lot!

Watch the recipe video for this unforgettably delicious stromboli at PMQ.com.

 
 

Delivering to YouTube’s Most Popular Family

A Big Mama’s & Papa’s Pizzeria store in L.A. took a piggyback ride to viral success by delivering its 54” Giant Sicilian pizza to a clan of high-energy Californians with a YouTube following of 2.8 million subscribers. Billing itself as “YouTube’s most popular family,” the Family Fun Pack posts daily videos that spotlight their five young children eating, cooking, swimming, and playing in water parks and Disneyland. The video featuring Big Mama’s Giant Sicilian pie garnered nearly 6 million views and 26,500 likes on YouTube.

Learn more and watch the video at PMQ.com.

 
 
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