Crafting a Direct Mail Headline
The success of any direct mail piece depends on the headline. It should be direct and brief, but never boring. Extreme Pizza offered a mailer with a headline that asked, “Is There Such a Thing as Too Fresh?” Round Table Pizza teased a two-for-one deal with, “Come and Enjoy a FREE Pizza on Us!” Did you just start offering online ordering? Send out a mailer that reads, “Is This Your First Time? Get 20% Off Your First Online Order!”
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