A report from NutraIngredients-usa.com said, “A new pizza dough mixture which incorporates cholesterol-lowering plant sterols is set to further expand the market for functional snack foods.”
The report said the dough, which was developed by Road Pizza Company, is a California-style thin crust pizza and reportedly helps consumers regulate ‘bad’ cholesterol levels.
According to the article, “High cholesterol has been linked to many illnesses, in particular cardiovascular disease (CVD) which causes almost 50 per cent of deaths in Europe and is estimated to cost the EU around €169 billion each year.”
The story said, “It is widely accepted that a diet low in saturated fat and cholesterol can reduce the risk of CVD.”
According to the report, “Many food manufacturers have targeted this dietary concern with a raft of products claiming to reduce cholesterol levels. Most recently, cereals and snack manufacturer Kelloggs introduced breakfast cereal Smart Start with cholesterol-lowering ingredients to its health and wellness portfolio.”