NEW YORK, NY, Jul 22, 2010 (MARKETWIRE via COMTEX) — Fresh Harvest Products, Inc. /quotes/comstock/11k!frhv (FRHV 0.02, -.00, -2.38%) , a developer and marketer of natural and organic products, is pleased to announce that its AC LaRocco Pizza brand has launched a new marketing initiative, The Healthy Pizza Revolution ( and the Healthy Pizza Takeover (

“The Healthy Pizza Revolution is the first in a series of marketing efforts to increase brand awareness. We are very excited about the success we have achieved so far in engaging both our current customers, as well as attracting new customers, and working hand in hand with them to actively participate with us,” stated Michael J. Friedman, CEO of Fresh Harvest.

He continued, “With the exposure we are achieving with our new marketing efforts, we believe that there will be a positive impact on our revenue going forward. This was our first in a series of new marketing initiatives with AC LaRocco and the feedback and consumer responses so far have exceeded our expectations. We believe that these new initiatives will help us build loyal customers.”

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About Fresh Harvest Products, Inc. Fresh Harvest Products, Inc. is a natural and organic food and beverage company. Fresh Harvest offers a line of organic snack products and beverages, which include health bars, coffee bars under the Wings of Nature(TM) name, beverages under the TeAloe(TM) name, and frozen pizza and food products under the AC LaRocco(TM) name. In addition, Fresh Harvest provides a grocery product line, which includes several varieties of whole bean and ground coffees, and beverages. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at

Safe Harbor Statement Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company’s expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words “anticipate,” “believe,” “estimate,” “plan,” “intend” and “expect” and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company’s actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company’s periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2009 filed on Form 10K. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

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