According to QSR Magazine, “There’s no better showcase for cheese than pizza. And pizza, cheese and all, has gotten a healthy makeover in the most unlikely of places: New Orleans.”

“’If we can sell a healthier pizza in the least healthy city in America, that’s a pretty good validation of our product,’ says Naked Pizza cofounder and ‘branding architect’ Robbie Vitrano. “People here know food and it must be tasty, first and foremost.’ Launched in 2006 in a 490-square-foot building in an area that had been flooded by Hurricane Katrina, Naked Pizza set out to take a popular fast food and make it healthy and delicious, all while creating a profitable business model.”