Mici Handcrafted Italian's Week of Giving promotion offers a free kid-friendly pizza kit.

Mici Handcrafted Italian’s ‘Week of Giving’ Benefits Kids With Life-Threatening Conditions

Mici Handcrafted Italian (Mici), a five-store fast-casual chain based in Denver, Colorado, has amped up its charitable giving program, Dining for Dollars, by launching a Week of Giving to support the Colorado Chapter of HopeKids.

HopeKids provides ongoing events, activities and a support community for families who have a child with cancer or some other life-­threatening medical condition. HopeKids aims to surround these remarkable children and their families with the message that hope is a powerful medicine.

From November 30 through December 6, guests who enter the code “HOPEKIDS” in their order will receive a free Kids Pizza Kit, and Mici will donate 20 percent of the order to HopeKids. The code and fundraiser are valid for delivery, carryout and dine-in orders, with a limit of one free pizza kit per order and a minimum order of $15.

Related: How the pandemic became the pizza industry’s finest hour

To kick off the partnership, Mici Co-Founder and President Jeff Miceli joined up with HopeKids Colorado Executive Director Howie Hutchinson and 20 HopeKids families for a meaningful and fun virtual pizza-making event.

“Out of hundreds of virtual events, this was one of the most engaging virtual events that we’ve been able to offer the HopeKids families whom we serve here in Colorado,” Hutchinson said. “Thank you, Mici Handcrafted Italian! We’re excited to share our video with everyone!”

Isolation and social distancing are ongoing realities for many families who have a child with a life-threatening medical condition. The common cold and flu season can become a serious threat for immuno-compromised children. With current COVID-19 restrictions, nearly all of HopeKids’ programming has temporarily ceased, forcing the organization to pivot and find other ways to bring its community to the families it serves. Fundraising will help the organization work toward creative ways to virtually bring together families struggling under added concerns the general population may not face during this time.

Founded in 2004 by siblings Jeff, Kim and Michael Miceli, Mici brought on Partner and CEO Elliot Schiffer in 2017 to grow the brand in partnership with the Miceli family. The company launched its national franchise program this past summer.