Watch out, Dr. Doom. Little Caesars has joined one of the greatest superhero teams of all time—well, sort of.
The Fantastic Four: First Steps arrives in theaters on July 25. And in a mighty Marvel team-up that Stan Lee never could have imagined, Little Caesars is debuting a limited-time specialty pizza, an exclusive deal for discounted movie tickets, and a new commercial.
The pizza giant is bringing super-powered variety to the table with the launch of its Fantastic Four-N-One Pizza, an LTO described as perfect for “anyone looking to enjoy a little bit of everything.” Available online starting June 16, the pie, offered for $7.99, will feature two slices each of Classic Cheese; Pepperoni; Italian Sausage & Bacon; and Pepperoni & Jalapeño.
Fans can also catch Little Caesars featured within The Fantastic Four: First Steps film.
“This is a big moment for our brand,” said Greg Hamilton, the brand’s chief marketing officer. “We’re thrilled to work with Marvel Studios to bring the excitement of The Fantastic Four: First Steps into our stores and into homes across the country. It’s a delicious, craveable and family-friendly way to celebrate the heroes that bring us together.”
Marvel also joined forces with Little Caesars to design its first-ever, exclusive, film-inspired pizza boxes for the campaign. When all four boxes are pieced together, they reveal a unique full-team image connecting all four characters.
Additionally, Little Caesars is rewarding fans with an exclusive deal with Fandango. Guests who purchase $20 or more (in-restaurant or online, excluding third-party delivery) between June 16 and August 10 will receive a code on their Little Caesars receipt for $4 off a movie ticket to see The Fantastic Four: First Steps.
Little Caesars will also debut a new commercial honoring the superhero team’s first public outing. It features Giganto, the iconic monster fans may recall from the cover of the first-ever issue of The Fantastic Four in 1961. The spot was written and produced by Marvel Studios’ Marketing Partnerships team and directed by Kasra Farahani, the movie’s production designer.
The film, set in a 1960s-inspired New York, features an all-star cast including Pedro Pascal, Vanessa Kirby, Joseph Quinn and Ebon Moss-Bachrach as Marvel’s First Family. The team will face off against their iconic foe, Galactus, and his herald, the Silver Surfer, who will threaten Earth’s very existence.
“We had a blast joining forces with Little Caesars to serve up exciting and flavorful ways to celebrate Fantastic Four: First Steps,” said Holly Frank, Walt Disney Studios VP, Partnership Management and Operations, Marvel. “From the limited-time-offer Fantastic Four-N-One Pizza to the custom commercial written and produced by our internal team, this collaboration really brings the action-packed fun of Marvel’s ‘First Family’ to the table.”
