Kraft Introduces Lime Cilantro Vinaigrette Made with Extra Virgin Olive Oil

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GLENVIEW, IL (July 22, 2010) KRAFT Foodservice introduces Lime Cilantro to its line of dressings made with extra virgin olive oil blended with soybean and canola oil. Containing only the finest ingredients, this refreshing blend of lime and cilantro boasts a quality taste with extremely on-trend flavors.
 
The combination of lime and cilantro is delicious and in demand. Citrus flavors have grown in popularity by 7 percent in just one year, and the unmistakable zest of cilantro is also a trending taste.1 Together, this complementary blend should give Lime Cilantro Vinaigrette broad consumer appeal.
 
Not only does this dressing offer a popular taste, it also offers versatility. Chefs can use it as a marinade on all meats, mix it with mayonnaise for a unique spread or add it to rice, beans or noodles. Creating with Lime Cilantro Vinaigrette is easy, and its full-bodied flavor enhances every dish, every time.
 
KRAFT Dressings Made With Extra Virgin Olive Oil are in a growing category. Consumption of olive oil is steadily increasing,2 and menu trends show that many consumers are willing to try vinaigrettres.3 The KRAFT collection includes Lime Cilantro, Greek with Feta Cheese, Sun Dried Tomato and Strawberry Vinaigrettes.
 
KRAFT Foodservice offers these delicious dressings in one-gallon jugs, and each variety pairs beautifully with such popular salad greens as iceberg lettuce, spinach and arugula.4 To learn more about recipes and trends that feature Lime Cilantro Vinaigrette or any other KRAFT dressing, please visit kraftfoodservice.com.
 
1. Mintel Menu Insights, Q2 2007 through Q2 2009
2. ACNielsen Consumption, last 52 weeks ending 11/21/09
3. Foodservice Flavor Study, October 2007
4. Mintel Menu Insights, August 2008
 
 
About Kraft Foods
The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company’s portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
 
About Kraft Foodservice
Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE:KFT), one of the world’s largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.kraftfoodservice.comfor more information.