For the 16th year in a row, Hungry Howie’s is launching its annual Love, Hope & Pizza campaign in support of the National Breast Cancer Foundation (NBCF). This year, the campaign includes a limited-time Pink Pizza, available through October 27, with 50% of the menu item’s sales benefiting NBCF.

The Pink Pizza, priced at $12, is topped with mozzarella and edible pink glitter, symbolizing hope and solidarity for those affected by breast cancer. The pizza is served with a choice of Hungry Howie’s Flavored Crust.

In addition, Hungry Howie’s will donate a portion of proceeds from all items sold in pink pizza boxes between September 23 and October 31. Customers also have the option to make a donation during checkout by rounding up their total or contributing in increments of $1, $5, or $10.

Related: What Has a Gen Z Hungry Howie’s Franchisee Learned in the Pizza Biz?

“We’re honored to continue our partnership with the National Breast Cancer Foundation through our Love, Hope & Pizza campaign,” said Steve Jackson, CEO of Hungry Howie’s. “Since 2009, this partnership has remained a cornerstone of Hungry Howie’s philanthropic efforts, spotlighting the importance of raising funds for key research needed to continue the fight against breast cancer. This year, we’re taking it a step further by refreshing our Secret Menu with the Pink Pizza, giving our customers a new way to show their support for the cause.”

From September 23 to October 27, Hungry Howie’s is also offering a complimentary order of Howie Bread with online orders of $25 or more. Since its launch in 2009, Love, Hope & Pizza has raised over $5 million in support of NBCF’s breast cancer initiatives.