How to Stuff a Christmas Stocking—and Get Thousands of Facebook Likes

When Tim McCarthy stuffs a Christmas stocking, he really stuffs it. The manager of Pat’s Pizza in Ellsworth, Maine, McCarthy oversaw a Facebook promotion that generated thousands of reactions, comments and shares and boosted the pizzeria’s social media presence throughout the community.

The pizzeria gave away more than $1,000 in gift cards and other items in last month’s Ultimate Christmas Stocking contest. Goodies included a $25 gift card for a local bakery; a Compass Rose necklace from a local jeweler; VIP car wash tickets; a $50 gift card from Global Beverage Warehouse; a $100 gift card to a local florist called the Bud Connection; a free half-hour massage; a free facial; a $25 gift card for Starbucks; a $50 gift card for Walmart; a $50 gift card for iTunes; an iPod tower worth $200; mugs, T-shirts and candy; and a $200 gift card for Pat’s itself.

According to McCarthy, the promotion’s posts garnered a total of 10,752 reactions, 7,240 comments and 6,828 shares. Once the promotion hit the magic number of 6,000 reactions, McCarthy sweetened the pot by adding a second winner for the $200 gift card for Pat’s own pies.

“We have a widely followed Facebook page with nearly 24,000 fans,” McCarthy said. Not bad at all for a pizzeria located in a town of only 7,000 people!