Hobart today announced a program to auction uniquely painted vintage mixers
to raise money for the Careers through Culinary Arts Program (C-CAP).
This initiative is part of Hobart’s “Mixed Up Jake” campaign
(www.hobartmixes.com), a social media program that features Jake Murphy, a
character created by Hobart, to creatively engage those who are passionate
about Hobart mixers. The program is designed to not only foster the generous
donation of funds for C-CAP, but also encourages this culinary community to
interact, share ideas, participate in future contests and eventually, create
their own original mixer designs. All of the proceeds from auctioning off
Jake’s custom painted vintage mixers will benefit C-CAP.
“This program provides Hobart with an opportunity to bring together
community of passionate culinary professionals to interact in new ways we
haven’t previously explored,” said Sarah Puls, vice president, brand
marketing for ITW Food Equipment Group – North America. “It’s also an
opportunity to give back through C-CAP.”
The first of the painted mixers to be auctioned off is a one-of-a-kind
restored and refinished 20 quart A200 Hobart Mixer, painted in a Classic
Woody Wagon theme. The style is inspired by the classic woody-style wagons
of the 1970s and features Auto AirT premium custom paint treatment in green
acid sparkle, (vinyl) wood trim and real vintage body chrome for the Classic
script on the side. Support C-CAP and bid on this mixer by visiting
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=170503325567&ssPageName=S
TRK:MESELX:IT.
“C-CAP is extremely pleased to be receiving support from one of the
industry’s leading manufactures of commercial kitchen equipment. We hope
that the auction of the uniquely designed classic Hobart mixers will raise
awareness for the work we do as well as needed funds to help us operate. The
person with the highest bid will not only get a great mixer, but will be
helping to change the lives of some deserving young people,” said C-CAP
Founder and President Richard Grausman.
The auction will end July 1, 2010. Additional themed mixers are planned.
For more background on the campaign, visit http://mixedupjake.tumblr.com/
and http://www.facebook.com/MurphyJake.
Hobart Mixers Deliver Results
For more than 75 years, Hobart mixers have been a fixture in foodservice
operations across the country. The most popular and trusted brand in the
foodservice and grocery industry, Hobart mixers’ legendary reliability,
longevity and unparalleled mix consistency have helped operators boost
productivity and increase sales.
C-CAP
Careers through Culinary Arts Program (C-CAP) works to strengthen culinary
arts education in underserved public high schools and provides promising
students with college and career opportunities in the restaurant and
hospitality industry. Learn more at www.ccapinc.org.
About Hobart
Hobart is the world leader in commercial food equipment and service for the
foodservice and grocery industries. A 2010 ENERGY STARR Sustained Excellence
award winner and an ENERGY STAR partner since 2008, Hobart manufactures
products for warewashing and waste handling; food preparation; Baxter
bakery; cooking; weighing, wrapping and labeling systems; and Traulsen
refrigeration. With the only factory-trained and dedicated service
organization in the industry, Hobart technicians are close by to install,
maintain and service equipment. To learn more about Hobart, visit
www.hobartcorp.com.
Media Contacts
Tammy Monroe, APR
Associate Director-Public Relations
GyroHSR
(513) 346-3436
hobart@gyrohsr.com
Joyce Appelman
Communications Director
Careers through Culinary Arts Program (C-CAP)
(516) 482-1016
greatappel@aol.com
