Create New Cravings with the New Bonici Brand Recipe Collection

SPRINGDALE, Ark. (June 2010)—Giving customers the traditional pizza classics they have come to love and the unique flavors they desire is made easy with the new Bonici® Brand Recipe Collection, Volume 2. The new collection features trend-based recipes that operators can leverage to make their place an anticipated destination—not only expanding their menus, but also offering ideas for unexpected dayparts and combinations. By using many of the traditional flavors and ingredients inspired by pizza in nontraditional ways across the menu, the new Bonici Brand Recipe Collection helps create new menu ideas customers will crave.

The Bonici Brand Recipe Collection was developed to satisfy one or more of the characteristics consumers desire when dining out:

·         Italian-Influenced Meals—Reinvigorates the heritage of comfort through hearty meals with a homemade taste, such as “Meaty Mac-n-Cheese Bake.”

·         Unexpected Ethnic Combinations—Explores new, invigorating flavor fusions in tantalizing dishes such as “Italian Street Tacos.” 

        ·         On the Go—Provides fast satisfaction for time-starved consumers with handheld foods such as “Cajun Grilled Breakfast Wrap.”

The Bonici pizza brand features a full line of toppings, doughs, crusts, wings and other pizzeria products backed by the business-building merchandising materials and insights of one of the most recognized names in foodservice—Tyson Food Service.

For more information about the complete line of Bonici products or to access the complete line of Bonici brand recipes and on-trend menuing ideas, visit www.bonici.com , call 1-800-248-9766 or contact your Tyson Food Service sales representative.

About Tyson Foods

Tyson Foods, Inc. (NYSE:TSN-News), founded in 1935 with headquarters in Springdale, Ark., is one of the world’s largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and service to customers throughout the United States and more than 90 countries. The company has approximately 117,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.