Cono Italiano's Pizza Cone Gets Unwrapped by Food Network

RED BANK, NJ, Sep 08, 2010 (MARKETWIRE via COMTEX) — Cono Italiano, Inc. (CNOZ 0.23, 0.00, 0.00%) , the exclusive license holder for the North American Distribution and Manufacturing rights for “pizza cono,” a one-of-a-kind, drip-free, cone shaped pizza made from proprietary dough, is pleased to announce the Food Network has featured the pizza cone on a recent segment of Unwrapped and Crazy Containers.

The focus of the show was common foods showcased in unique ways. That is where the Pizza Cone comes in. Basically picture a slice of pizza in the shape of cone. Unwrapped, the show takes viewers behind the scenes to see how these foods are prepared.

The Unwrapped segment put Cono Italiano’s traditional 2.5 oz pizza cone to the test, filling it with low fat mozzarella cheese and sauce before it was baked in a special carousel oven designed by Pizza Hands. The verdict? The pizza cone passed the Unwrapped test with flying colors, easily showcasing its versatility, variety of mouth-watering food combinations, and how it can be easily consumed while on-the-go in a drip-free manner.

“Pizza does not have to be a flat experience and Cono Italiano, Inc. is changing the game by serving it in a delicious, drip-free cone,” said the producers of Food Network program Unwrapped.

About Cono Italiano, Inc. Cono Italiano, Inc. owns the North American distribution and manufacturing rights for Pizza Cono. This Pizza Cone is designed to be a drip free, spill free cone-shaped pizza made of proprietary dough and filled with freshly selected ingredients. The Company intends that the Pizza Cone will be distributed through the fast food market. The Pizza Cone will be distributed to quick-service restaurants (QSR), takeaways, and leisure locations. These establishments include typical fast food chains, supermarkets, convenience stores, entertainment facilities and sports arenas.

About Pizza Hands Spuntibreak S.r.l. was founded in 2001 in Milan, Italy, by Marco Messuti. The initial product was a pizza cone (pizza cono), filled with cheese and sauce and can be identified throughout the world under the trade mark “PGroup,” an independent brand of Italian fast food. The product is currently being sold throughout Germany, Italy, Japan, Egypt, Korea, Lebanon, Tunisia, Libya, Malta, Romania, Slovenia and Syria.

About Food Network Food Network is beloved by the 18-34 year old demographic. From January 4-10th, the first Monday – Sunday period of 2010, Food Network averaged 1.31 million viewers in “live plus same day” performance, an increase of 1.17 million viewers compared to the network’s 2009-10 season.

Forward-Looking Statements This press release contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events. Actual results may differ materially from forward looking statements due to various factors beyond the control of the Company. For further information regarding risks and uncertainties associated with the Company’s business, please refer to the Company’s filings which are publicly available on the website of the U.S. Securities and Exchange Commission.

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