A legacy pizza chain is tapping new resources and adding some innovative new menu items, with help from a celebrity baker.
Peter Piper Pizza announced the introduction of new items and affordable “Piper Deals” earlier this year—its 51st in existence.
The 120-unit restaurant brand, based in Phoenix, entered 2024 with new signature cake slices from celebrity baker and Cake Boss star Buddy Valastro, who is helping remake the dessert menu, plus the launch of Dippin’ Dots.
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The brand’s Buddy V’s cakes are sold by the slice and available in the following flavors, starting at $9.99 per slice:
- Vanilla Rainbow: Six layers of rainbow-colored vanilla cake filled high with sweet vanilla icing and covered with rainbow sprinkles.
- Confetti: Vanilla cake with rainbow sprinkles baked in, filled and iced with velvety vanilla-buttercream confetti icing and rainbow sprinkles.
- Chocolate Fudge: Buddy’s original chocolate fudge cake filled high with signature homemade chocolate fudge and slathered in chocolate sprinkles.
“I’m so excited to offer some of my all-time favorite cake flavors to Peter Piper Pizza guests,” Valastro said in a statement. “With our proprietary baking and shipping process, we are able to send our cakes to Peter Piper Pizza locations in the Southwest, fresh and delicious! This collaboration further demonstrates my passion for making our delicious desserts available to cake lovers across the country.”
Peter Piper Pizza guests can also enjoy Dippin’ Dots, the original beaded ice cream, available in four flavors: Rainbow Ice, Chocolate Chip Cookie Dough, Cotton Candy and Cookies & Cream. A 5-ounce cup sells for $4.99.
“With the launch of these beloved cake and ice cream additions, families have more options for food and fun than ever before,” said Genaro Perez, chief marketing officer at Peter Piper Pizza. “Additionally, we’re launching six new Piper Deals that emphasize affordability with pizza-and-play options that are easy on the wallet — especially important to families after the holidays.”
The six new Piper Deals, including the new Pizza and Wings deal for $27.99, offer an average 15% discount on the regular menu and include special pricing on food and drink combos and pizza-and-play bundles:
- Pizza and Drinks: one-topping large pizza and two 20-ounce drinks for $22.99.
- Pizza and Wings: one-topping large pizza and choice of regular wings for $27.99.
- Family Meal Deal: two one-topping large pizzas, breadsticks and choice of regular wings for $44.99.
- Pizza and Play: medium one-topping pizza, two 20-ounce drinks and a 50-game point funpass for $35.99.
- Pizza and Play Plus: two medium one-topping pizzas, choice of regular crunch dessert and 100 game points with two funpass cards for $56.99.
- Family Pizza and Play: two large one-topping pizzas and 200 game points with two funpass cards for $70.99.
Peter Piper is also adding a new variation on its popular crunch desserts with the new Blueberry Crunch Dessert, featuring pan pizza dough with a blueberry spread topped with streusel crumble and icing drizzle, available in a regular size with eight slices starting at $6.99 or a family size with 12 slices starting at $8.99. An all-new ICEE flavor—Pina Colada—is now available in a 16-ounce cup, too, starting at $3.99.
Peter Piper, LLC, a wholly owned subsidiary of CEC Entertainment, LLC, was founded in Glendale, Arizona, in 1973. Peter Piper Pizza features dining, entertainment and carryout with a neighborhood pizzeria feel at its 120-plus locations in the U.S. and Mexico.
