Breville, a global leader in innovative kitchen appliances, today announces the launch of the Smart Oven Pizzaiolo (BPZ800; $799.95), the world’s first indoor countertop pizza oven that heats up to an unprecedented 750° F and can cook an authentic Neapolitan-style pizza in two minutes.

After four years of research and development and with input from the world’s leading pizza chefs, Breville designers were able to creatively utilize the Element IQ System – the company’s patented heating system used across its entire oven range – to produce an oven that significantly advances pizza-making at home.

Richard Hoare, Breville’s Design and Innovation Director, notes, “Up to now, wood-fired brick ovens that can cost as much as $25,000 were the only option for making truly authentic pizza. The reason: They produce conductive, radiant and convective heat at high temperatures, which is what’s needed to cook the crust and pizza toppings properly. What’s so thrilling about this oven is that it is the ultimate expression of our Element IQ System – taking the 1800-watt residential power limit and sequencing the power application to replicate the performance of a brick oven. We’re incredibly excited to bring it to pizza lovers all over the world, and at such an accessible price point.”

Breville’s Element IQ System utilizes smart algorithms to steer power to where and when it is needed, to create and maintain the ideal baking environment. When applied to a variety of pizza styles, home cooks can now obtain signature “leopard spotting and char” on the crusts while at the same time achieving evenly cooked toppings – all without having to rotate the pie.

Describing the breakthrough, Breville CEO Jim Clayton, says, “The Smart Oven Pizzaiolo is yet another example of the innovation that powers our products and global business. From best-in-class espresso machines to ovens, Breville reimagines what is possible in the kitchen – helping home cooks create results that were previously only achievable in commercial kitchens.  And now the Smart Oven Pizzaiolo brings accessibility and excellence to home pizza making.”

Throughout the launch, Breville will partner with professional chefs, inviting them to share their own Smart Oven Pizzaiolo techniques with their fans and the many enthusiasts who have already signed up to a microsite (here) dedicated to telling the product’s story and the technology behind it.  In addition, the company has partnered with a New York City-based, pizza-inspired charity, Slice Out Hunger, for a series of events and philanthropic initiatives, including its October 10th annual fundraiser.

The Smart Oven Pizzaiolo will launch in Williams-Sonoma stores and in the U.S. in October 2018 and in Canada, the UK, Europe, New Zealand and Australia in 2019. To celebrate the U.S. launch, Williams-Sonoma will host a series of Pizzaiolo Pop-Ups in 10 stores across the country featuring some of the country’s most renowned pizza chefs doing in-store demonstrations with the new Smart Oven Pizzaiolo. Tickets include pizza and wine and are available for purchase at with all proceeds benefiting Slice Out Hunger. In addition, all Williams-Sonoma stores across the country will feature a Pizzaiolo class on Thursday, October 25 at 6:30 p.m. using a recipe inspired by Chef David Nayfeld of San Francisco’s Che Fico restaurant. Call or visit your local Williams-Sonoma to reserve your spot.


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