Ask the Experts with Melissa Richards-Pearson and Tish Muldoon

This time on Ask the Experts we’re speaking with Melissa Richards-Pearson and Tish Muldoon, from Papa John’s (papajohns.com) about the Papa’s Specialty Pizza Challenge. This marketing campaign lets the winners of a recipe contest keep a portion of the company’s profits and grants one individual free pizza for life. Hear how this social media-driven campaign is shaping up.