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As many restaurant chains report lower second-quarter earnings compared to last year, one expert thinks a “restaurant recession” is coming. Paul Westra, an analyst with Stifel Financial Corp., told Bloomberg.com that decreased sales may even signal trouble for the U.S. economy as a whole, with a nationwide recession coming as early as 2017. But analyst Michael Halen says there’s a bright spot in all of this gathering darkness: Pizza restaurants can thrive in a downturn if, like the megachains, they focus on their strong value proposition.
Learn how to thrive if a recession comes at PMQ.com.
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Promoting a Wine of the Month
Marketing guru Tom Feltenstein has an idea to demystify wine for customers while boosting wine sales and incentivizing servers. Feature a new wine each month, with a bottle placed at every table, along with a table tent or card explaining the wine’s traits, qualities and origin. Additionally, create a “Sommelier in Training” promotion to encourage your servers to push the featured wine throughout the month to win a prize. Advertise the promotion on social media, and keep it going as long as it makes a profit!
Read more about this wine-of-the-month promotion at PMQ.com.
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Par-Baked and Self-Rising:
What's the Difference? (Sponsored)
Thick, thin or somewhere in between, the debate rages about which crust style makes for the perfect pizza. In its online Pizza Crust Types blog series, AK Pizza Crust recently looked at whole grain, multigrain and flatbread varieties. Today, they explore par-baked and self-rising crusts, which offer unique characteristics that make for bold signature pies or tried-and-true menu selections. Do you know the difference?
Click here to read the Positively Pizza Blog at AK Pizza Crust.
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PMQ’s Pizza Kitchen: The Chicken Pesto
Club Panini
Pesto makes everything taste better. This simple sandwich recipe from Grande Cheese can be ready in minutes, and it’s packed with that awesome pesto flavor paired with tender, juicy chicken!
Watch the recipe video at PMQ.com.
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Pizza Hut India Creates Genius Promo
Around Olympics
Pizza Hut India celebrated the success of two female Olympic medalists—PV Sindhu, a silver medalist in badminton, and Sakshi Malik, who won the bronze in wrestling—in a promo that earned headlines around the world. In separate promos, the chain offered free pizzas to customers named Sindhu and Sakshi, and hundreds of women redeemed the offer. A Pizza Hut exec said the promo was “a small token of our appreciation for the Indian Olympians who have won medals at Rio,” but it was also a great way to demonstrate the company’s support for female athletes.
Read more about this winning promo at PMQ.com.
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