According to a report on MobileMarketer.com, “quick-service restaurant Pizza Hut used mobile to generate buzz about its new Hershey’s Dunkers offering and built a mobile database of consumers to remarket to.”

“Calls to action ran on Cox Media’s cable network asking viewers to text the keyword HUT to short code 269411. Consumers who texted in were entered for a chance to win a Pizza Hut pizza, once a month, for a year straight.”

“’Mobile was a great tool for this client because it offered a great way for the client to connect with their target demographic,’ said Shira Simmonds, president of Ping Mobile, Englewood Cliffs, NJ. “In addition, the client used their TV spots to promote their new product, and at the end of the spot, they promoted the mobile call-to-action with an awesome sweepstakes attached,” the story said.